1. Integrated Order Tracking for Better Customer Experience (CX)

    Written by on in strategy


    How do you define your brand’s end-to-end customer experience? Does it cease after the purchase transaction goes through? Consider your own eCommerce shopping experiences – you’re really not done “shopping” until that package arrives at your doorstep. In fact, for leading DTC brands, the customer experience (CX) never stops. These brands strategically leverage ongoing opportunities for post-purchase customer engagement with their brands via lifestyle content, personalized recommendations, and more. 

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  2. Size matters: How to get sizing right for eCommerce and reduce returns

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    Nearly half of shoppers in the U.S. buy multiple sizes of the same apparel item with the intent of returning the ones that don’t fit. That’s according to a survey that was conducted in the summer of 2019, before the pandemic. With the resultant surge in and broadening of online shopping since then, we can infer this practice has only increased. Which means more brands may be seeing narrower profit margins.

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  3. Talking eCommerce Strategy on ReCharge’s Hit Subscribe Podcast

    Written by on in culture

    Having great products and innovative marketing aren’t enough to win market share – brands need to take a good, hard look at customer experience too. eHouse CEO Aaron Quinn has a lot to say about customer experience and recently shared his insights on ReCharge’s podcast, Hit Subscribe. Learn what he thinks about the current state of eCommerce, where he thinks it’s headed and what brands need to do to “own” the customer experience. He also delves into ways to create value for customers, beyond discounts and free shipping, what’s needed to get ready for this year’s holiday season, and discusses the future of voice commerce. Listen now>


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  5. Good eCommerce Customer Experience Should Always Be a Must-have

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    The behavior shift to increased online shopping during the pandemic is no blip. Experts predict that even after life goes back to some sort of “normal,” more consumers will continue to shop online. COVID-19 has had some interesting effects on not only where consumers shop, but which brands they’re purchasing. For example, many consumers who switched brands due to product shortages or low availability may not switch back. This may come as a big shock to well-established, multi-channel brands that have historically benefitted from pre-pandemic shopping habits, relying on store chains and large online platforms to manage customer service and sell their products for them. 

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  7. Customer Research and Why it’s Essential to the eCommerce Experience

    Written by on in design



    In today’s world, where technology plays such an integral role in our everyday lives, it’s no surprise that customers are developing astronomical expectations and competition within eCommerce is growing like wildfire. The driving factor for success has shifted from offering a quality product at a competitive price point to providing an exceptional end-to-end experience for your customers — in what’s being referred to as “the age of the customer”.

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  8. 4 eCommerce Product Page Strategies Using Branded Storytelling

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    It’s a fact; customers are drawn to a good brand story. C’mon, you can’t deny that you’ve fallen prey to buying a product because you fell in love with the brand and wanted to be a part of their story. When leveraged in the right way, brand stories can be incredibly impactful and encourage customers to form a connection with your products. Where better to support that connection than directly on the product page?

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  9. Why Landing Pages Could be the Key to Your eCommerce Success

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    World of e-Commerce

    In the world of eCommerce, generating revenue is the name of the game. That revenue is dependent on purchases made by customers, which is why we put so much time and effort (and blood, sweat & tears) into optimizing the customer’s user experience. Countless hours are spent considering, critiquing and improving every possible interaction with the user, in an effort to convert shoppers into buyers. However, perhaps the most critical area of impact for eCommerce success is the customer’s ability to find product. After all, if customers can’t find the product they’re looking for, then how can we expect them to buy it?

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  10. How To Convince Customers To Buy With Product Imagery

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    You know the saying “a picture is worth a thousand words?” Well, it is especially true in the world of ecommerce. With more and more shoppers making the switch to online shopping out of convenience and availability, retailers need to make up for the lack of physical experience shoppers would normally get from experiencing the product in person. So, as retailers, how do we wisely choose images that will convey the “thousand words” we need them to?

    The following four points will help you successfully provide your shoppers with the information they need to plunge into the buying process.

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