Many of us are shopping differently than we used to, from buying subscriptions to discovering new brands on social media. Some of us are rushing to do more shopping in stores after being limited by the pandemic, or ordering online and picking up curbside.     

Whether these changes are generational and/or a reaction to all that’s been happening in the world during the last few years, consumers’ expectations when it comes to shopping are now different and likely changed for good. What is it that consumers expect? Ultimately: that merchants meet them where they are. They want a cohesive customer experience that spans any channel at any time of day or night, and marketing and communications that are responsive to their preferences and life situations. In other words, consumers want omnichannel shopping experiences.

Congratulations! You made it through the holiday season. No rest for the weary, though. It’s time to look ahead to next year. To help you make some New Year’s resolutions for your Shopify Plus site, we pulled together some of our top posts on topics we think will help make a significant difference to your business in the year to come. While some of these to-dos may seem obvious, you’d be surprised how often brands don’t implement or fail to implement them effectively. Bringing some attention to these six areas can really help give your business a competitive edge.

Upselling and cross-selling on your eCommerce site should increase your revenue. Period. If they aren’t, it’s time to find out why by evaluating both your strategy and execution.