1. How to Build Successful eCommerce Brands


    We know you’re running a business. You need to optimize conversion rates and grow your revenue. This requires an eCommerce site that provides a seamless shopping experience. However, to stay competitive in the long term, this also requires you to build your brand.  What does this mean? Brand building is about more than increasing brand recognition. Successful brands are those that elicit an emotional connection (e.g., by creating a desired culture/lifestyle, promoting the brand story and purpose), making consumers care so much so that it entices them to purchase the eCommerce brand’s products. 

  2. A Retrospective Look at 2014

    The end of one year and the beginning of a new year is always a great time for reflection and taking a moment to step back and revisit the events of the past year. 2014 was an adventurous year for the eHouse team and we were able to enjoy the continued journey of sharing our brand (or rather our re-brand), building expertise and focus on our craft and growing the team. We are looking forward to the experiences that 2015 will create!