Here’s a little secret: a lot of brands have DTC eCommerce sites, but their revenue is largely driven by B2B. Why? It’s a smart model for building brand equity and brand recognition. And for keeping the lights on. Smaller brands (and even not-so-small brands) realistically can’t boil the internet ocean, so the savvy ones go where the market is more in their favor (e.g., third-party retail shops, gyms, salons, hotels) to get in front of their audiences directly with less competition. 

Shopify Editions are the company’s bi-annual highlights of what’s new in terms of products and features. The Summer 2022 release covered a lot of cool new developments. We thought it would be helpful for us to pick out the things that have us most excited, explain what they might mean for your business, and what are some next steps you can take to leverage the latest of what Shopify has to offer.