Shopify highlights new products and features twice a year – and the Summer 2023 Shopify Editions is out! Last year we did a quick recap of what we thought was most interesting, how it might impact your business, and provided some suggested next steps merchants can take to implement the updates. You let us know you thought it was helpful, so we’re doing it again! Check out what’s new and awesome below.
Here’s a little secret: a lot of brands have DTC eCommerce sites, but their revenue is largely driven by B2B. Why? It’s a smart model for building brand equity and brand recognition. And for keeping the lights on. Smaller brands (and even not-so-small brands) realistically can’t boil the internet ocean, so the savvy ones go where the market is more in their favor (e.g., third-party retail shops, gyms, salons, hotels) to get in front of their audiences directly with less competition.
Shopify Editions are the company’s bi-annual highlights of what’s new in terms of products and features. The Summer 2022 release covered a lot of cool new developments. We thought it would be helpful for us to pick out the things that have us most excited, explain what they might mean for your business, and what are some next steps you can take to leverage the latest of what Shopify has to offer.