eCommerce subscriptions continue to grow by leaps and bounds – it’s estimated that subscription sales increased by 41% in 2020 and that 2021 eCommerce subscription revenue was $10 billion higher than in 2019.
Congratulations! You made it through the holiday season. No rest for the weary, though. It’s time to look ahead to next year. To help you make some New Year’s resolutions for your Shopify Plus site, we pulled together some of our top posts on topics we think will help make a significant difference to your business in the year to come. While some of these to-dos may seem obvious, you’d be surprised how often brands don’t implement or fail to implement them effectively. Bringing some attention to these six areas can really help give your business a competitive edge.
Increasing average order value (AOV) is a tried-and-true strategy for maximizing revenue from existing customers. You’ve been there, done that. However, now that the subscription eCommerce market is growing by leaps and bounds, you may want to consider how you can apply this strategy to your subscription customers.