A lot happened with eCommerce and Shopify in 2023, from the launch of Shopify Online Store 2.0 and sections to new Shopify B2B features and AI app integrations designed to streamline efforts like email marketing. As a Shopify Plus partner agency, we stay up to date with all the news in the Shopify ecosystem. On our blog, we interpret and share this information as well as best practices, expertise and insights on subjects we think will be helpful for Shopify merchants, such as customer retention, A/B testing and UI/UX design. 

Artificial intelligence (AI) is dominating technology news, but if you’re not a heavy ChatGPT user, you may be thinking: “What does AI have to do with me?” As a Shopify merchant, AI in some form or another may be more relevant to your business than you think.