The launch of the Pantech Pocket presented our team with a new challenge to not only produce a digital campaign with web videos and a responsive landing page, but also our first national TV commercial.

Aired nationally on NBC during the Dew Tour, USA, MTV2, Bravo, Chiller, E! Entertainment Television, Lifetime, Lifetime Movie Network, Nickelodeon, Oprah Winfrey Network, SOAPnet, TLC and WE.

In order to make sure we got the message out about the Pocket, we created a digital campaign that used multiple engagement points to position the Pocket as a versatile smart phone designed to meet the everyday needs of active families. With the help of our project partner, Jewell and Ginnie, we were able to deliver a cohesive campaign.

Shot locally in Mt. Pleasant and downtown Charleston (including Caviar & Bananas), the commercial for the Pantech Pocket features a local producer, director, art director, hair and makeup professionals, set designers, and actors, and has aired nationally on NBC during the Dew Tour, USA, MTV2, Bravo, Chiller, E! Entertainment Television, Lifetime, Lifetime Movie Network, Nickelodeon, Oprah Winfrey Network, SOAPnet, TLC and WE.

We delivered the Pocket videos using a responsive landing page that adapted to many different device sizes.