eCommerce is like an endless race to improve customer experience. Great online and mobile experiences stem from a vital requirement: speed and performance. While you may offer all the bells and whistles on your site, from personalization to live chat, if pages are slow to load, consumers will go elsewhere.
What makes a customer stick around? Think about the brands you love. What do they give you that other brands don’t? You may say “price,” but that’s probably secondary to a whole host of other reasons like, “it makes me feel great,” “they get me,” or “they have great customer support.” Your favorite brands forge a connection with you that keeps you coming back.
We’ve said it before, we’ll say it again: we love subscriptions. They can be such a win-win for both consumers and brands. That’s why we were excited to read Recharge’s latest State of Subscription Commerce report, which reviews the health of the eCommerce subscription industry and delivers some interesting insights.
eCommerce subscriptions continue to grow by leaps and bounds – it’s estimated that subscription sales increased by 41% in 2020 and that 2021 eCommerce subscription revenue was $10 billion higher than in 2019.
Selling internationally can be a game-changer for your eCommerce business. About 75% of the world’s purchasing power and more than 95% of consumers are outside of the US. Global eCommerce sales are projected to grow from $4.9 trillion in 2021 to $7.4 trillion in 2025 – a 50% increase in just four years.
What does it mean to “earn” the customer? It means you have to put the work in. eCommerce brands must be strategic about delivering great customer experiences that keep customers coming back.
Thinking about headless? Maybe your eCommerce site has issues with speed and performance and you feel like you keep throwing money at the problem without getting the results you need. Or your competitors are eating your lunch because the marketing team can’t act fast enough – they have to rely on your overwhelmed technology team to build pages or change content.
Congratulations! You made it through the holiday season. No rest for the weary, though. It’s time to look ahead to next year. To help you make some New Year’s resolutions for your Shopify Plus site, we pulled together some of our top posts on topics we think will help make a significant difference to your business in the year to come. While some of these to-dos may seem obvious, you’d be surprised how often brands don’t implement or fail to implement them effectively. Bringing some attention to these six areas can really help give your business a competitive edge.
The Tupperware party is back. Although you may not have heard the term “social commerce,” it’s not something entirely new under the sun. Like the Tupperware parties of yore, it’s essentially word-of-mouth marketing or direct-to-consumer selling – but in a nifty new package. Instead of in someone’s living room, the action happens online.
Black Friday/Cyber Monday (BFCM) is fast approaching. If last year was any indication, Cyber Monday will again be the biggest sales day of the year. Adobe reported that a quarter of the day’s sales happened at the tail end of Monday, from 7:00 to 11:00 pm PT, with consumers spending a whopping $12 million per minute between 8:00 and 9:00 pm. Experts surmise that Cyber Monday is bigger than Black Friday because FOMO (fear of missing out) reaches its peak crescendo.