Increasing average order value (AOV) is a tried-and-true strategy for maximizing revenue from existing customers. You’ve been there, done that. However, now that the subscription eCommerce market is growing by leaps and bounds, you may want to consider how you can apply this strategy to your subscription customers.
We know you’re running a business. You need to optimize conversion rates and grow your revenue. This requires an eCommerce site that provides a seamless shopping experience. However, to stay competitive in the long term, this also requires you to build your brand. What does this mean? Brand building is about more than increasing brand recognition. Successful brands are those that elicit an emotional connection (e.g., by creating a desired culture/lifestyle, promoting the brand story and purpose), making consumers care so much so that it entices them to purchase the eCommerce brand’s products.
Optimizing your eCommerce site for online mobile shopping is no longer a “nice to have” – it should be an essential part of your business strategy. Studies show that 60% of traffic on eCommerce sites is via mobile device. Google reports that more than 40% of online transactions are made on mobile devices, and other statistics show that mobile sales are projected to make up nearly 54% of total eCommerce sales in the US within the next two years.
Thriving brands need an eCommerce platform that supports continued growth. Flexibility, scalability, and security are cornerstones to online success. Companies have many eCommerce platforms to choose from, making it a challenge to find the right solution. Things brands should be considering when evaluating their platform are:
1. Does this platform help stay up with ever-evolving ways customers are shopping?
2. Does this platform allow us to innovate in how we sell and the customer experience?
3. Does this platform continue to improve and adapt the technology to make our jobs easier?
4. Does this platform integrate with other leading-edge technologies in eCommerce?
Discover seven reasons why Shopify Plus is the top choice for top brands such as Dr. Axe, Magnolia, Kylie Cosmetics, Rebecca Minkoff, Gymshark, and more.
In our article titled “Why ‘Quick View’ Isn't the Best Solution for E-Commerce” we discussed reasons why many eCommerce sites use a “quick view” modal to allow customers to preview the product details and reasons why this technique can be problematic for an eCommerce user experience. In this article, we hope to guide you towards a better solution to increase eCommerce conversion rates by showing just the right amount of information on product list page (or PLP) items and progressively enhancing on larger devices. We have reviewed a few sample sites solutions which you can download for reference.
If you’ve come across sites that are easy to navigate, chances are you have experienced good information architecture. IA is a crucial step in the site design process to create clear site navigation. Although we typically document IA in the form of sitemaps, in my ten years as an IA practitioner, this diagram has been a common pain point for client communication. It takes a leap of imagination to see how lines and boxes translate into a smooth user experience. In one of our recent projects we decided to ask ourselves, what happens if we skip it?
Many of us have encountered ‘Quick View’ functionality in our online shopping experiences. The ‘Quick View’ button allows us to see a bit more information about the product page without leaving our current path. This functionality has a been a common practice on e-commerce sites for quite a while. In fact, approximately half of the sites we’ve surveyed use a ‘Quick View’ function. In this article, we will talk about why 'Quick View' is so frequently implemented as well as some better approaches to solving the same customer needs.