1. Shopify + YouTube Partnership for Social Commerce


    YouTube is an eCommerce channel that can’t be ignored. In addition to being the second most popular social platform after Facebook with more than 2 billion monthly users worldwide, YouTube is also the second most popular search engine after Google. Research shows that 90% of consumers say they discover new brands or products on YouTube, and 40% say they have purchased those products. Seventy-five percent of consumers say that using YouTube makes for a better shopping experience. 

  2. Best Practices to Optimize the eCommerce Product Detail Page (PDP) & Increase Conversions


    The product detail page (PDP) is the most important page on your eCommerce site. It’s where your customer converts to “add to cart,” a critical step in the shopping funnel on the way to purchase. When it comes to conversion rate optimization (CRO), the PDP is a good place to start your site audit and should be high up on your priority list of features to update. 

  3. Top Tips from eCommerce Experts for the Best BFCM Ever


    Black Friday/Cyber Monday (BFCM) is a critical event for most retailers, historically delivering 20-30% or more of total holiday revenue. Therefore, you want to be sure your eCommerce site is ready and able to handle the influx of visitors and that you have strategies in place to convert one-time purchasers into longer-term customers. To help merchants capitalize on BFCM this year, we reached out to some of our tech partners for insights on what is the most important area they think merchants should focus on to get the highest return on their efforts. 


  4. 8 Tactics for Collecting Zero-party and First-party Data to Fuel Your eCommerce Business


    It’s a mantra at eHouse Studio: brands must work to earn the customer. Beyond providing products and services consumers need and want, beloved brands with loyal customers also provide great customer experiences. If you can’t compete on experience, you’re boxed into competing on price, which can become a race to the bottom. Not an ideal situation for most eCommerce merchants. 

  5. Why eCommerce Brands Should Switch to Server-side Tracking


    If your eCommerce business is relying solely on conventional tracking for analytics – client-side tracking in the browser – you should be wary about trusting your data. Why? Unfortunately, due to trends like increasing use of ad blockers, cookie restrictions, and Apple iOS updates, as much as 20-25% of your data could be missing or inaccurate.

  6. 7 Updates from Shopify Editions Summer 2022 to be Excited About and What to Do Next


    Shopify Editions are the company’s bi-annual highlights of what’s new in terms of products and features. The Summer 2022 release covered a lot of cool new developments. We thought it would be helpful for us to pick out the things that have us most excited, explain what they might mean for your business, and what are some next steps you can take to leverage the latest of what Shopify has to offer.

  7. eHouse Studio: 20 Years in the Making

    Want to know what life was like before smartphones, high-speed internet, and Wi-Fi?

    Flip phones. 56k modems. CD-ROM magazines. Waiting 12 minutes to download a song. Waiting 16 seconds for a web page to load.

    Back in 2002, we sat at fat, box-like CRT monitors, in a physical office, with a desk phone plugged into a jack. We designed websites for 800 x 600 screen resolution. We developed interactive experiences with Flash for PDAs.

    So much has changed in 20 years. (Bet you had to look up what a PDA is.)