What does it mean to “earn” the customer? It means you have to put the work in. eCommerce brands must be strategic about delivering great customer experiences that keep customers coming back.
Optimizing your eCommerce site for online mobile shopping is no longer a “nice to have” – it should be an essential part of your business strategy. Studies show that 60% of traffic on eCommerce sites is via mobile device. Google reports that more than 40% of online transactions are made on mobile devices, and other statistics show that mobile sales are projected to make up nearly 54% of total eCommerce sales in the US within the next two years.
As the trend of personalized email grows among marketings and as consumers continue to anticipate increased email personalization, one should expect that if your content isn’t relevant your engagement rates will decline.
Here are a few strategies that are aimed at personalizing content by leveraging intelligent data to re-engage your customers.