‘Tis is the season for new customer acquisition and increased revenue! But did you know it’s also a great opportunity for some strategic A/B testing? Yes! You can get even more value out of holiday traffic! But, as with most things, there is a right way and a wrong way to go about it. What to test and what not to test? Following is a guide to what factors we think are important to consider, as well as some recommendations for the best (aka most effective and least disruptive) areas to focus your testing efforts during the holiday season.