1. Need a Smart Email Marketing Strategy? Focus on Customer Segmentation

    Despite the increasing use of messaging apps and social media, good old email continues to outperform them all when it comes to customer acquisition, retention and revenue. And when you create personalized emails that deliver relevant messages and offers to specific audiences – like your most profitable or engaged customers – the power of email really becomes apparent. One survey concluded that segmented email campaigns (vs. one-size-fits-all campaigns) could increase email revenue as much as 760%! Another survey reported that targeted emails generate 58% of companies’ overall revenue. That’s nothing to sneeze at.

  2. 10 Email Marketing Strategies to Build Customer Loyalty This Holiday 2018

    Email marketing continues to dominate how businesses connect with their customers. Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020. With potential customers facing this inbox deluge, crafting an email that stands out becomes a challenge. 

    According to Mastercard SpendingPulse, the 2017 online holiday retail sales experienced 18.1 percent year-over-year growth, outpacing retail sales growth overall. Cyber Monday 2017 was the biggest e-commerce day in U.S. history. 

    Here’s a look at several emails online retailers delivered during last year’s holiday season.

  3. How Wallaroo Hat Company Doubled Black Friday & Cyber Monday Revenue with Shopify Plus and Email Marketing

    Launchpad - Shopify Plus Dashboard


    Just as its name suggests the Shopify Plus platform provides tools to help eCommerce businesses grow and scale without having to re-platform. Having a platform that can grow with your business is essential to ensure that today's hard work can turn into tomorrow’s sales. Launchpad is just one of the many apps from Shopify that allows eCommerce brands to simplify the process around marketing campaigns with automation.

  4. eHouse Studio Makes 2016 Inc. 5000 List For The Second Consecutive Year

    eHouse Studio is very excited to be recognized for the second consecutive year by Inc. Magazine in their annual Inc. 500 | 5000 evaluation of the nation's fastest-growing private companies.

    We’re honored to be once again recognized as one of the country’s fastest growing companies and are genuinely happy to see fellow Charleston-based companies continuing to grow right along with us

  5. December Dribbble Meetup Wrap-up with Steve Stegelin

    Steve Stegelin, Illustrator and Cartoonist for Charleston City Paper recently joined us for our December Meetup at eHouse Studio. Steve is a Blackbaud Technical Writer by day and Cartoonist by night. His masterful pen and ink technique paired with comic strip style and impeccable hand-lettering put him at the illustrative soul of the Charleston City Paper. Steve, most notably known for his weekly blotter illustrations depicting outrageous but true stories, like the one seen here.