Repair should be a priced product in your catalog, not a warranty cost you bury in a policy page.
The precedent is already in market. Uniqlo has been expanding RE.UNIQLO Studios across 5 US flagships, and Arc'teryx runs ReBird service counters as part of how it talks about growth. Both charge for the work. Neither treats it as a sustainability gesture bolted onto a marketing page.
Operationally it is a services catalog. List the repairs you actually do with a price and a turnaround: zipper replacement, seam reinforcement, resole, patch, re-waterproofing. The customer books a slot or ships the item in. Each repair becomes a tracked record with intake photos, technician notes, and a status the customer can follow like an order. Point of sale handles walk-in drop-off, a booking app handles the calendar, and the repair record lives in metaobjects so nothing depends on a spreadsheet.
The catch is labor. Repair margin is a staffing and standardization problem, not a storefront problem. Pick the 5 repairs that cover most of your volume, price them properly, and decline the rest. The moment you accept every unusual job, your turnaround slips, and a slipped turnaround on someone's favorite jacket generates worse sentiment than a bad product ever did.
There is a policy collision to resolve first. If your warranty implies free fixes, a paid repair line will read as a downgrade to the customers who read the fine print. Get the warranty language and the service pricing aligned before launch, with whoever owns policy at your company signing off.
A brand that will fix the thing is making a different claim than a brand that will replace it. Customers hear the difference immediately, and they can tell which one believes its own product.
