Your customer sets the price they will pay. When you can honor it, the order ships itself. No email, no coupon code, no begging them back to a cart.
This is possible now because a much larger company just trained the behavior. Amazon launched Auto-Buy in May 2026 inside the renamed Alexa for Shopping. A Prime member sets a target price, the agent buys when the price lands, and there is a 24 hour cancel window. Reported average savings run near 20%. Naming a price is no longer a wish. It is a transaction with a delay built in.
The mechanics on your side are less exotic than they sound. A shopper on a product page enters the number they would pay and consents to a stored payment method. A price watch service holds the offer against your rules: margin floor, inventory age, size curve, days since launch. When a unit qualifies, a draft order converts, the card is charged, and the item ships with a cancel window. The customer gets a note that says their price was honored, not that a sale started.
What that replaces is the sitewide markdown. Today you discount to everyone in order to move stock for a few. Named prices let you clear the exact units you need to clear, at the exact price a specific person already agreed to, without teaching your full-price buyers to wait for 30% off.
The catch is real and it is legal. Charging a stored card without a fresh click at the moment of purchase is a consent question, a chargeback question, and in some regions a disclosure question. Get counsel on the auto-charge mechanics before you write a line of code. There is a commercial risk too: publish that you will go lower and some customers will simply stop paying full price. Expire offers, cap them, and keep floors tight.
A markdown is you guessing what somebody will pay. A named price is them telling you, in writing, with a card attached. One of those is inventory management. The other is demand data you can act on the same afternoon.
