VL by eHouse | Shopify B2B Connector

Shopify's B2B capabilities have matured fast: dedicated wholesale storefronts, company accounts, complex pricing structures like volume breaks and negotiated price lists, and payment terms — natively on the platform that already runs your D2C business. What makes B2B genuinely work, though, is what happens behind the storefront: wholesale orders hitting the ERP correctly, customer-specific pricing staying accurate, and credit terms reflecting what finance actually approved.

The VL by ehouse Shopify B2B Connector wires Shopify B2B into your back office. It's a fully scalable, agile integration connecting Shopify's B2B surface to ERPs, CRMs, and other backend systems — built on iPaaS technology with your business rules applied in flight.

What the connector does

• Flows B2B orders into your ERP with company, location, and payment-term data intact
• Keeps customer-specific price lists and catalogs synchronized between the ERP (where they're negotiated) and Shopify (where they're displayed)
• Syncs company accounts and credit data between CRM/ERP and Shopify B2B
• Runs B2C and B2B flows side by side on one integration platform

What do you need to run B2B on Shopify?

Three layers. First, the storefront: Shopify B2B provides company accounts, wholesale catalogs, quantity rules, and payment terms natively — no separate wholesale platform needed. Second, the data model: B2B pricing and terms almost always originate in an ERP or CRM, negotiated per account, so those systems must stay the source of truth. Third — the layer most projects underestimate — the integration between them. Wholesale orders carry complexity D2C orders don't: PO numbers, ship-to locations under one parent company, net-terms invoicing, and account-specific pricing that must match the ERP to the penny. The VL by ehouse connector handles that translation continuously and in both directions, so sales reps, finance, and the storefront all see the same truth. Done right, B2B buyers get a self-serve experience as good as consumer ecommerce, and your team stops processing wholesale orders by email. See how multiple merchants approached this in our B2B Success resource.

Who it's for

Brands adding wholesale to an existing Shopify D2C operation, or replacing a legacy B2B portal with Shopify B2B — anywhere negotiated pricing and ERP-driven terms meet a modern storefront.

Download the information sheet below for the key workflows of this integration.