VL by eHouse | Amazon Seller Central Connector

For most brands, Amazon is the second-biggest sales channel after their own storefront — and operationally, it's often the most disconnected. Seller Central orders get exported by hand, marketplace inventory drifts from reality, and the ERP sees Amazon as a weekly spreadsheet rather than a live channel.

The VL by ehouse Amazon Seller Central Connector makes Amazon a first-class citizen in your stack. It's a fully elastic, scalable integration that moves Seller Central data in real time between Amazon and your ERP, storefront, and fulfillment systems — in the cloud, with business rules applied as data moves.

What the connector does

• Flows Amazon orders (FBA and FBM) into your ERP or OMS automatically, mapped to your items and customers
• Synchronizes inventory across Amazon, your Shopify storefront, and your warehouse so channels never oversell each other
• Returns fulfillment and tracking data to Amazon within its required windows
• Consolidates marketplace data alongside D2C data for unified reporting

How do you sync inventory between Amazon and Shopify?

The reliable pattern is hub-and-spoke: a single system of record for inventory (usually your ERP or WMS) with an integration platform distributing availability to every channel and collecting orders back. When a unit sells on Amazon, the connector decrements the master count and updates Shopify; when your storefront sells one, Amazon's offer updates the same way. Business rules make the difference between crude syncing and good channel management — safety stock buffers per channel, FBA versus warehouse quantities handled separately, channel-specific SKU mappings, and rules for what happens when stock runs low (pull back the marketplace offer before you oversell your own store). The VL by ehouse connector runs these flows in real time on a managed iPaaS platform, so adding a channel later — another marketplace, a B2B portal, retail — is a configuration exercise on the same hub rather than a new integration project.

Who it's for

Multichannel brands selling on Amazon alongside a D2C storefront who need inventory, orders, and reporting unified — without an ops person playing air-traffic controller.

Download the information sheet below for this connector's key workflows.