Shoppers are cautious. They’re taking longer, researching more, and looking for gear that’s versatile, durable, and worth the investment. Meanwhile, tariffs and rising costs are squeezing margins for brands and retailers.
But these pressures create new opportunities. In-store retail is regaining momentum, and local adventures are creating new patterns of demand. The brands that unify their operations—and move with speed and flexibility—will come out ahead.
To create the first ever Sports + Outdoor Commerce Report, ehouse spoke with brand leaders and buyers at the Outdoor Retailer show. These conversations, paired with insights from Shopify, Klaviyo, and our own client work, reveal the trends and strategies shaping the next chapter of sports and outdoor commerce.
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