Mackage

Buttoned-Up Strategy: Navigating Localization and Compliance for a Global Luxury Outerwear Brand

Mackage is an iconic Canadian luxury outerwear brand known for combining modern comfort and bold style that’s favored by celebrities and professional athletes worldwide. ehouse has been a longtime partner of Mackage throughout the brand’s Shopify journey, beginning with the migration and launch of its Shopify stores and continuing with ongoing support for its digital commerce strategy.

Services & Tech

Strategic Consultation

Retained Services

Solution Engineering

Shopify Plus

Ometria

Translation Lab (T Lab)

The Challenge

With Mackage stores spanning the globe, ensuring compliance with a host of diverse regional regulations can become complicated. Although a single code base streamlined management across the brand’s Shopify stores, the Mackage team required a solution that enabled market-specific customization and localization use cases.

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The Solution

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To reduce complexity, ehouse took a strategic approach, working with Mackage to map out use cases and conditional logic to meet laws and regulations in each market. The team then engineered solutions that could be turned on or off for specific Shopify stores.

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Language localization: Marketing in Quebec is subject to strict language regulations, but translation tools typically don’t support Quebec French. To localize Mackage’s French Canadian Shopify site, ehouse implemented metafield-level customization to ensure correct product and variant color names.

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Automated inventory management: To eliminate what was a manual process, ehouse developed a parent product structure that streamlined inventory management for products manufactured across multiple countries.

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Personalized CX: ehouse integrated a personalization platform into Mackage’s Shopify store to enable the brand to test data-driven, personalized customer experiences across channels.

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The Results

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Mackage can confidently operate across markets knowing its Shopify stores are aligned with regional marketing requirements. The team continues to rely on ehouse’s expertise for ongoing maintenance and optimization, as well as planning for strategic future upgrades.

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“We helped Mackage successfully navigate a host of complex regulations in different markets, making sure they had the flexibility on the backend to turn functionality on and off for different use cases in specific Shopify stores. We also customized the way they can localize their Shopify stores with regional translations that translation software doesn’t support.”

Arthur Sousa, Senior Shopify Developer, ehouse