The Challenge

‍

It was time to curate a new look. With its portfolio of brands in multiple countries, the textile machinery company wanted to consolidate multiple D2C stores into fewer regional stores in a way that still showcased each distinct brand’s identity, catalog, and marketing content. In addition, the company needed to improve product discoverability within each brand’s extensive product catalog and increase average order value (AOV).

‍

‍

‍

The Solution

‍

ehouse brought a full array of integrated services – design, development, data integration, and marketing – to the project. ehouse migrated the company from Drupal CMS to Shopify and helped them move away from legacy systems where possible. This included a new Product Information Management (PIM) solution to centralize product data across brands and regions. To simplify management and reduce development costs, ehouse created unified, multi-brand Shopify D2C storefronts and checkout for each country/region. This strategy enabled the company to manage the different products, content, and marketing for each brand, while leveraging efficiencies on the backend.

‍

To help customers find products in a large catalog, ehouse improved customer experience based on UX/UI best practices for product discovery, comparison, and checkout. Highlights included implementing product filtering options, designing a “product fit” customer questionnaire, and integrating a “language selector” option for customers to see and receive content in their preferred language.

‍

In addition, ehouse tackled the company’s complex shipping rules, contract restrictions, and international tax calculations. Custom integrations also modernized data flows and operations, such as providing near real-time inventory updates to stores and order transfers to the ERP, while navigating existing system dependencies.

‍

Email marketing also got a makeover, with the integration of Klaviyo for dynamic, automated location-based and personalized post-purchase marketing emails that pulled data from the new, centralized customer database.

‍

‍

‍

The Results

‍

Consolidating multiple D2C stores into fewer unified, multi-brand regional stores enabled the company to leverage efficiencies on the backend and reduce costs. For consumers, the shopping experience was transformed with intuitive navigation, near real-time product availability, personalized emails, and tools to help them find the right product fit.