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Daneson

Transformative Data Integration Helps Daneson Branch Out Internationally

Daneson takes toothpicks to a whole new level, infusing them with flavors of natural ingredients like straight Kentucky Bourbon, cinnamon, and juniper. In addition to using best-quality ingredients, what sets Daneson apart is its commitment to environmental sustainability and working with responsibly managed forests.

Daneson engaged ehouse to reimagine its backend operations and logistics. This involved a new enterprise resource platform (ERP) and data integrations with shipping, subscriptions, and payment apps to enable the company to expand internationally while continuing to deliver exceptional customer experiences.

Services & Tech

ehouse Managed Integration Platform

Blue Link ERP

Shopify Plus

3PL Integration

The Challenge


Daneson was on a trajectory of remarkable international growth. However, the company’s surging popularity posed challenges that traditional in-app solutions couldn’t address. To reach its growth goals, Daneson needed a solution to integrate its systems and automate some of the most time-consuming manual tasks, giving the team more bandwidth to refocus on product development and customer experience.

The Solution

To transform Daneson’s order fulfillment and logistics processes, facilitating accurate data exchange between multiple Shopify stores, backend systems, and fulfillment applications was essential. To start, ehouse conducted a series of in-depth interviews to understand Daneson’s data flow and apply custom business rules to meet business requirements.

Next, ehouse implemented Blue Link ERP to streamline operations, optimize resources, and maximize productivity. To bridge the gap between Daneson’s Shopify stores, ERP, order fulfillment applications (ShipBob and Bergen Logistics), and Shopify Payments, the team applied ehouse’s Managed Integration Platform, which enabled ehouse to modify and clone real-time integrations without disrupting day-to-day operations.

The integrations solved multiple challenges:

  • Automated order fulfillment and order status – Enabled a seamless flow of orders and shipments between all applications in near real-time. The system also determined which orders should be directed to ShipBob or Bergen Logistics, based on customer and warehouse locations. 
  • Accurate tax calculations for every order – To manage different tax regulations for international orders, ehouse implemented a cross-reference system for taxes specific to each country/province, ensuring accurate tax calculations for each order.

The Result

ehouse’s strategic data integration work enabled Daneson’s international expansion and overall growth. The team transformed Daneson’s order fulfillment and shipping logistics, eliminating manual processes and freeing up time for the team to focus on product development and customer experience.

“Fulfilling orders used to consume 70-80% of our time. It now takes us 5-10 minutes in the morning. And that’s including sending emails to customers."

Clayton Hon, Daneson COO/CTO

textured background for testimonials

6,443%

ROI per ecommerce site per month*

208%

ROI per day, per ecommerce site (across 11 months)*

20-30x

faster fulfillment process

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