1. Best Practices to Optimize the eCommerce Product Detail Page (PDP) & Increase Conversions


    The product detail page (PDP) is the most important page on your eCommerce site. It’s where your customer converts to “add to cart,” a critical step in the shopping funnel on the way to purchase. When it comes to conversion rate optimization (CRO), the PDP is a good place to start your site audit and should be high up on your priority list of features to update.