As 2022 comes to a close, we hope our recommendations and insights over the last year helped answer your questions, spark new ideas and put you on a path to optimize your business, including well-designed PDPs, great mobile experiences, fabulous site search, engaging lifestyle and educational content, proactive zero- and first-party data collection, more diversified marketing strategies, stellar subscription self-management portals, and more.
A subscription program can be a powerful strategy to make your business more valuable to investors and help make it easier to raise funding. Subscription models bring in more reliable, longer-term revenue, and can flatten out seasonal spikes, making forecasting easier and more accurate. However, it’s not easy to do eCommerce subscription programs right – it’s a delicate dance to optimize retention, churn, customer acquisition costs, revenue per customer and other factors.