1. Ensure Your eCommerce Brand Has a ‘Voice” in Voice Commerce


    Some things change, others stay the same. For example, women are still more likely than men to ask (their voice assistant) for directions. Joking aside, mobile and smart speaker voice assistants are fast becoming a part of everyday life, allowing us to conveniently ask for information like the day’s weather report or commute times, or to more easily multi-task; for example, to adjust the thermostat and play a favorite song while working.