1. 5 Metrics eCommerce Brands Can’t Afford to Ignore

    We get a lot of questions from our eCommerce clients about how to go beyond basic reporting and use analytics more effectively. We find that brands are collecting a lot of data and have a good handle on the basics like site traffic, gross and net sales, average order value (AOV), conversion rates, and ad spend/conversions. However, many of our clients are frustrated that while every vendor/platform they use – Shopify, Google, Facebook, Instagram – offers some level of analytics, it’s limited and they can’t get a clear picture because the numbers are different depending on the source.