Shopify launched its consumer-facing Shop mobile app in 2020. What we’ve been seeing since then is better conversion rates and higher customer engagement for eCommerce brands that offer it to their customers.
Shop is like Shopify’s answer to the Amazon app. It offers a multi-brand marketplace shopping experience and easy, streamlined checkout (powered by Shop Pay). Like Amazon, it personalizes the experience with product recommendations and tracks your Shopify orders (even pulls order information from your gmail inbox if you didn’t order through Shop).
Way cooler than Amazon, it supports and promotes socially conscious shopping. Also, you can tell Shop your favorite brands and it will provide a curated feed of recommendations, deals and trending products. In addition – carbon offsets! Shopify supports forest projects to offset carbon emissions of Shop Pay deliveries.
Why your business needs a better m-commerce experience
It’s estimated that mobile commerce (m-commerce) will make up almost 50% of total eCommerce sales ($845 billion) by 2022. Consumers continue to move off of their laptops and desktops to shop on mobile devices – and they want fast, intuitive shopping experiences, such as what they get on a native mobile app. No more mis-typing credit card numbers and shipping addresses with fat fingers!
Better experiences are resulting in more purchases. Shopify reports that Shop Pay increases checkout speed by an order of four, and that they see a 1.72 times higher checkout-to-order rate and a 91% higher conversion for mobile checkout versus a standard checkout.
Higher customer engagement
Beyond streamlined checkout, the other piece of the conversion puzzle is customer engagement. Shop may bring consumers in to track their orders, but then it works to keep them there with personalized feeds for offers, tailored recommendations, and what’s hot or trending from favorite brands. Also, when consumers set up their Shop account, Shop promotes socially conscious ways to buy – including signing up to follow sustainable brands, Black- or Asian-owned businesses, or neighborhood/city/town businesses to support the local economy.
Shopify Checkout ecosystem
Shopify wants to be your one-stop shop for payments, so they make it really easy to add all the bells and whistles with Shopify Checkout. If you use Checkout, you can add Shopify Payments as your payment processor, the Shop app for mobile shopping, Shop Pay for one-tap checkout, as well as Shop Pay Installments, which allows customers to pay over time. Also, Shopify has fully integrated apps for brands to offer “subscribe and save” and post-purchase upsells in Shopify Checkout. That subscription piece can be a critical opportunity for eCommerce brands to grow their businesses – it’s estimated that global subscription eCommerce will grow to $478 billion by 2025, a 68% increase over 2019.
Make sure your brand is m-commerce optimized
It’s too competitive out there not to do what you can to improve and personalize the mobile experience for your customers. Shop also helps brands solve for a better order tracking experience – making it much easier and convenient for customers to look up order status (according to Baymard research, this is the top self-service activity consumers want). Plus, more consumers care about sustainability – and while leveraging Shopify’s carbon credit program isn’t enough to make a brand “sustainable,” it’s a step in the right direction to attract the 47% of consumers that say they want to buy from retailers that are environmentally conscious.