PURE Grips - Digital

Golfers will tell you that there’s nothing like the feel of a perfect shot. That’s why most golfers will spend money on making any improvement to their game. With its revolutionary tapeless installation system and 100% pure rubber grip that is perfectly tacky, extremely weather resistant and available in a variety of feels, PURE Grips offers a great improvement to the game of golf. Problem was, the golfing industry is dominated by a few large companies whose products are already well-known and used frequently. Breaking through with a new product would require more than a simple marketing push.

Using extensive market research, we determined that pro shops and club makers are the most influential link in the choice and sale of golf grips. So, we concentrated our initial efforts on those markets, putting together a brochure and banner ads that speak directly to the advantages PURE Grips gives pro shops and club makers. But we didn’t stop there. We also developed a clean, informative website that targets both the pro shops and the golfers themselves. With vivid photography and headlines focused not only on clear communication but on connecting with golfers’ passion for the game, the website is the key component in the digital marketing effort, giving PURE Grips an online presence that rivals their competitors and allows PURE Grips to quickly and easily update via a content management system.

The concentrated and wide-ranging effort that went into the initial marketing of PURE Grips has launched the product with great success. Details to come.