MarketSource - Marketing

MarketSource has a lot going for it. First of all, it’s part of the Allegis Group, a $5 billion human-capital services and solutions company with 30 years' of experience identifying and engaging the best talent and bringing it to Fortune 500 companies on demand. But more importantly, MarketSource is one of the original leaders in the sales and field marketing outsourcing business with over 20 years experience in outsourcing and field marketing research for numerous companies including Apple, CISCO, Ford, HP and NOKIA among others. If your sales and marketing teams aren’t just on different pages but are in completely different galaxies, MarketSource can help.

Clearly MarketSource is a company that knows what it’s doing. That’s why they knew to turn to the experts when they needed help developing new marketing materials to complement their new market strategy and brand positioning. Working with Starfish, {e} house took on the challenge.

To meet MarketSource’s needs, Starfish applied their extensive expertise in branding while {e} house took on the task of developing materials for the strategic marketing rollout. Using the creative direction, copywriting and content created by Starfish, {e} house focused MarketSource resources on creating presentation graphics, booth graphics, and a series of targeted brochures promoting MarketSource to the automotive, consumer electronics, IT and telecom industries in both B2C and B2B routes. For design inspiration, {e} house tapped into MarketSource’s innovative, technology-driven solutions and gave the brochures a sleek, tech-forward feel. For the content, {e} house integrated the copy Starfish developed as well as the brand message throughout the materials, arranging the information in an easy-to-access format. This was no small task. Fortunately, we know how to think big.

The brochure series are working extremely well for MarketSource, helping them help other companies get on top of their game.