DPS Sporting Club

With private properties on historic land from West Virginia to the Bahamas, DPS is the very definition of exclusive. As such, the company wanted their “Life, Well Played” motto to be evident not just at their vacation destinations but on their website as well. The problem was: how could they have a slick, flash-powered website that was also easy to update and wouldn’t have to be completely rebuilt after a few years? {e} house took on the task of removing the adventure from the web updating process.

While DPS’s marketing and design arm FORMO worked on the strategy, design, copywriting and flash animation of the website, {e} house developed a content management system (CMS) site that functions just as sleekly as any high-end site but is built on a base that allows the site to evolve with the company, rather than requiring it to be rebuilt every few years. In order to meet DPS’s branding standards, {e} house used flash to ensure fonts appeared as the company’s brand standards required. However, {e} house also created seamless, flash-alternate content for users who do not have flash and coded the site for optimum compatibility with web-enabled devices such as iPhones.

By focusing on creating a site that was as attractive as it was functional, we were able to provide DPS with a sleek, content-rich site that can be quickly and easily updated without the need to rebuild. The site’s achievements led it to be featured on the Expressionengine showcase gallery.