Bradburn Village

Set in a new urban-style neighborhood just outside Denver, Colorado, Bradburn Village Dentistry opened with a commitment to providing the best possible dental care in a soothing environment. Not being your typical dentist’s office, Bradburn Village Dentistry wanted a brand image that set them apart and communicated their high-end-meets-down-home aesthetic. They turned to {e} house to make the brand development painless.

Building a solid brand requires a lot of different elements working together in harmony. To help Bradburn Village Dentistry build a lasting and distinctive brand, we developed an inviting, natural design aesthetic and then rolled the look out to everything from the logo to a mini-website to window signs to direct mailers to an identity package to the steel blade sign that now hangs on the office’s exterior. Each piece serves an important role in the branding. Direct mailers alerted the community to the office’s opening, the website provides an integral web presence and the logo and stationery communicate the appropriate aesthetic. One of the most praised pieces we created was the faux-rust-finished exterior sign that not only fits perfectly with both the natural feel of the interior design and the rustic-modern tones of the surrounding community, but is also made from carefully selected materials that protect the sign from environmental conditions and reduce maintenance costs. Like the brand image itself, the sign will work for a long time.

By following a comprehensive branding plan, we were able to not only make people aware of Bradburn Village Dentistry, we were able to make them want to set up an appointment. While all of the elements of the campaign were important, the mini-website proved extremely effective and was even featured on CSS Mania alongside the world’s best CSS and XHTML websites. Cleanly designed and to-the-point, the site was built to maximize search-engine friendliness and set the framework for a larger future site. With its high-end look and advanced use of XHTML and CSS programming, the site has become an excellent source of new patients and helped establish Bradburn Village Dentistry as one of the area’s leading dental providers.