Paul Morrison COLOURS



Project Description
In 2006, the upscale Boulder, Colorado hair salon COLOURS turned to {e} house to create a trendy new look that would keep the business up-to-date. Having worked with COLOURS on their website a few years before, we knew this business well and knew just what to do. We chose a sleekly simple yet undeniably contemporary design style, paired it with a soft yet striking color palette and developed a whole set of materials including a new logo, stationery, indoor signage and email and direct mail campaigns targeting both current and prospective clients. To keep the project affordable and effective, we strategically rolled out the new pieces in stages and creatively integrated elements of the previous look to keep the new pieces in-sync with existing materials. When discussing the projects’ success, the owner of COLOURS said
“{ e } house studio has been a real boon to my business- from web design to developing new marketing materials, the people at { e } house have been there for me. I’ve found them to deliver on requests quickly and really imaginative innovative designs.”
