Project Description

With a new line of cycling apparel made with INVISTA’s innovative leather with LYCRA, Domino needed a marketing image as bold as their promise to provide “the end to road rash.” {e} house took this expansive project head on and developed identity materials, sales collateral, booth signage for the vital Interbike Conference, product photography and team uniforms for the highly regarded University of Colorado cycling team. Using the Domino logo’s clean lines and kinetic feel as inspiration, {e} house produced a striking look that combined elements of strength and velocity to appealing effect. Domino’s innovative apparel has proven so attractive and successful that they now sponsor collegiate cycling teams across the nation including The University of Texas, Stanford University and Ohio State University.

Photographer Geoffrey Wheeler