The site was recently featured in a screencast produced by Unmatched Style, one of the most well-respected CSS/website galleries on the web. In this screencast they praise the "wonderfully crafted information architecture" of the site, saying "there is just a huge amount of content on this website and to design it so that I can skim through it effortlessly is something that deserves to be focused on."
As our projects become larger in scope and considerably more content-focused, a solid architecture is something that must be in place before any code is authored, or even prior to launching Photoshop. Unmatched Style's review truly shines the spotlight on one of the most under-appreciated aspects of a successful web site. Join me in giving a pat on the back (or some mad props, as the kids would say) to Aaron and Bob, the pillars of information awesomeness for www.puregrips.com.
puregrips.com from Unmatched Style on Vimeo.
