1. Failing With Design Sprints, The Only Way To Succeed

    Design Sprints - Lightbulb Illustration


    Even the knowledge of my own fallibility cannot keep me from making mistakes. Only when I fall do I get up again. 
    - Vincent van Gogh

    My personal and professional life has been based on something that I learned from a very young age. “To succeed, you must fail as early and as often as you can.”

    For a long while, I considered this statement paradoxical. How can you succeed if you’re constantly expected to fail? And, come to think of it, why fail at all? Shouldn’t we be striving for perfection in everything we do? With the introduction of Design Sprints into our process, I have come to the understanding the statement above is, in fact, not a paradox, but instead an inherent truth.