At one point or another, many of us have found ourselves overwhelmed by the ever growing number of files, passwords, and things cluttering our everyday lives. Whether it is personal, business, kid related, or an eclectic mix, all of us at {e} house studio understand the dilemma of too much stuff. That’s why we emphasize the importance of keeping things simple in order to get to the real point or goal of a project, a place, or even yourself. If this sounds familiar, you will understand why we took the opportunity to interview Stacey Crew, writer, author, speaker, and professional organizer.

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It’s a question that’s been around since the beginning of advertising: Anyone can write, so why the heck do I need a copywriter? Actually, there are so many reasons for hiring a professional writer that we use one for every project. Here are the top ten reasons why:

1. Copywriters are to words what musicians are to notes. Or sculptors are to stone. Or, you know, baristas are to coffee beans.
2. Good ideas are hard to catch. Copywriters bring a big net.
3. A good design with poorly written copy is like chocolate ice cream with sawdust sprinkles.
4. Copywriters know how to use alliteration, allusion, assonance, onomatopoeia, gerunds and prepositional phrases. The rest of us barely know what those words mean.
5. If a picture is worth 1,000 words, the right words can be worth 1,000 sales.
6. Sticks and stones may break your bones, but the wrong words will kill your marketing.
7. Copywriting is the poetry of sales. It’ll make your customers go weak in the knees.
8. A copywriter bends the laws of time and gravity: saying things with half the words and twice the impact.
9. “Proper words in proper places, make the true definition of style.” – Jonathan Swift (See? Only a writer could write that.)
10. Good copy is agile, quick and deadly accurate. Yep, copywriters are word ninjas.

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