If you have a child, grandchild, niece, or nephew under the age of eleven; chances are you know and love Baby Einstein. In fact, I’m surprised that my daughter’s first word wasn’t “caterpillar”. Each time that cute little insect gently crawled across the screen, her eyes opened widely, her lips formed into a smile, and she let out an excited little giggle. The reason why parents love Baby Einstein is simple: If our babies love it, then we love it. The mystery is why are little ones so in awe of Baby Einstein?

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You may not even know how to hold a golf club, but chances are that you’ve heard of the Masters. And, chances are that you immediately see green when the Masters comes to mind. The beautiful foliage framing Augusta National, the perfectly manicured golf greens, the sought after green jackets, and all of the green money brought in year after successful year. (Aaron and Rick were fortunate enough to witness it first-hand this year.) Yes, the Masters is one of the most exclusive brands in the world (according to the 2006 Luxury Brand Status Index (LBSI) survey of Sporting Events, conducted by the New York City-based Luxury Institute and every detail is considered to ensure it stays that way.

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