Companies like Netflix and Amazon have set a high bar for retailers when it comes to personalizing online shopping experiences. In fact, more than half of consumers say they expect that companies will anticipate their needs and make recommendations before they even make contact. While this may sound daunting, it doesn’t have to be.
If you don’t offer your customers a subscription rental option, maybe you should. The last five to six years have seen a continued shift in consumption patterns from traditional purchasing and ownership to an increase in subscription-based services of the future. According to McKinsey, the subscription eCommerce market has been growing by more than 100% year over year. Although this includes subscription boxes, like razors, food and cosmetics, there also is a growing trend for subscriptions that enable access over ownership, such as rentals for designer clothing, high-end luggage or sporting equipment. In fact, a study by UPS showed that Millennials are nearly five times more likely to rent online than other demographics.
We're bringing together industry experts and experienced brands for a two-day enterprise eCommerce conference held on April 11th-12th, devoted to sharing insights and lessons learned on how to adapt for success.
Shopify Unite 2018 was more than just an opportunity to see Justin Trudeau, eat poutine, and see Toronto. It was also a time to hear some big announcements for what is soon to come for brands powered by Shopify Plus over the coming year.
Here are a few things that really jumped out at us and that we’re super excited about for our clients and brands running on Shopify Plus.
We are very excited to announce that Inc. has included eHouse Studio in their 2015 list of the fastest-growing private U.S. companies.
What does Rosh Hashanah, a Synagogue, Mother's Day, an antique store, a sandwich shop, and a soccer team all have in common?
These are all things for which we created a set of email templates for our good friends at MailChimp.
A few months ago, MailChimp asked us to work with them on a series of email templates for their customers. We designed and coded a total of six templates with unique identities which they announced yesterday.
Thank you to the Charleston Regional Business Journal and Holly Fisher for interviewing me for their "At Work" profile. Read the full article online.
The launch of the Pantech Pocket presented our team with a new challenge to not only produce a digital campaign with web videos and a responsive landing page, but also our first national TV commercial.
We've been honored with two W3 Awards, given each year by the International Academy of the Visual Arts, for our work for Pantech. The W3 Awards honor creative excellence on the web and recognize the creative and marketing professionals behind award-‐winning sites, videos and marketing programs. For the Pantech Dew Tour mobile app, we won a National 2012 Silver W3 Award for Sport Mobile Apps, and also took home a National 2012 W3 Award for Sports for the microsite we created for Pantech’s sponsorship of the 2012 Dew Tour.
A special thanks to the team at Converge SE for including Bob and myself in the amazing lineup of speakers and everyone who attended our workshop for their kind words, great questions, comments and tweets. We have posted our slides and welcome everyone's feedback and questions.