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The Chalkboard Blog

What's the {e} house chalkboard? It's our blank slate, where we post important messages, share cool thoughts, trade new ideas and have creative fun. Stop by often for our anecdotes on growing the agency as well as our thoughts and ideas on marketing, design, business and culture. Really, our chalkboard is like any chalkboard you'd find in a home, except this one has no limits.

Advertisers are looking to neuroscience to improve the effectiveness of their campaigns.

Wordpress 2.5


March 31st, 2008 by Aaron - No Comments

Wordpress 2.5 has been released and the reviews are already coming in.

On a Mac, Even a Virus Looks Good


March 31st, 2008 by Bob - Comments Off

Even mac users are in danger of new viruses. This video shows the most recent virus to attack a mac.

Text in Film


March 28th, 2008 by Bob - Comments Off

Typography is often used in film, but every once in a while it is done with such creativity it becomes a staple for the future. Fight Club is a perfect example.

Lance Armstrong Promotes the Cycle Commute


March 28th, 2008 by Bob - Comments Off

Lance Armstrong’s greatest contribution to cycling may be his promotion of the bicycle and commuting

9 Unconventional Ways to RecycleRecycling has always been important in the effort to save the planet, but the new green movement and interest in sustainability has given the earth an even brighter look into the future. Here at {e}, we put an emphasis on going green (reduce, re-use, recycle) whenever possible while working on current and future projects. And, after doing a little research, you can find the resources to recycle just about anything from the past as well.

My hope is that this blog post will offer you some new information and inspire you to clean out your clutter and put it to good use. Below is a list of resources to recycle anything from old running shoes to random cords and cables (Yes, there is something you can do with that tangled mess of old computer cords in the corner of your attic…Hooray!).

  1. Cell Phones: Learn how to donate or safely recycle your old cell phone.
  2. Electronics: Electronics can be recycled such as old phones, MP3 players, even ink cartridges and it is for FREE!
  3. Athletic Shoes: Nothing to do with those old athletic shoes? Nike does! They have a great program to recycle “any brand of athletic shoes and turn them into sports surfaces and playgrounds. You can take your old shoes (even if they stink,) to any Niketown Store, Nike Factory store or get info off their website.
  4. Techno Trash: Techno Trash got you weighed down? Not anymore! Greendisk will help you recycle anything from VHS tapes and players (Are those considered vintage yet?), cords/ cables, CDS, cameras, and more.
  5. Computers: Not only can computers be large and awkward to get rid of, but they also contain harmful chemicals that need to be disposed of properly. Most major computer companies offer recycling options. Find more information at Apple, Dell, HP, Gateway, and Toshiba
  6. Mattresses: Although mattresses don’t offer a way to recycle them, you can use one of the other two “R” words: Re-Use. Freecycle.org is an internet community that puts the saying “one person’s trash, is another person’s treasure,” to good use. (So this site is not limited to only mattresses.)
  7. Dry Cleaning: I am not a fan of those wire hangers that come back from the dry cleaners, but I hate to throw them away. Some dry cleaners will take them back to re-use or recycle (sometimes the plastic too). Alteration shops may have a use for them as well. Just ask your local service provider. While on the subject of dry cleaning, the process itself uses toxic chemicals. So I would encourage you to consider looking for a shop that offers “wet cleaning” or possibly just hand wash the garments yourself when possible.
  8. Cleaning Services: On another cleaning note, some cleaning services are going green. If you have little ones and/or pets like me, it is always refreshing to know that your home is clean and also safe and free of toxic chemicals that could put your loved ones in danger. Visit Maid Brigade for more information on green cleaning.
  9. Grocery Bags: While the paper grocery bags are recyclable, the plastic ones are great to re-use for anything from trash can liners, dirty diaper bags, doggie poop bags, and the list goes on. So don’t just toss those bags to the side, re-use them. Last but not least, bringing your own re-usable bags for groceries is a great planet saver too! ( I just keep mine in my trunk, that way I always have them when I need them!)

OTHER RESOURCES

  • Staples Stores nationwide: Just drop of any unwanted office product/ small electronics and they will either refurbish it for use or recycle it for you.
  • Craigslist: The mega popular website has an area where you can post items you would like to give away for free.
  • Planet Smoothie: Some companies like Planet Smoothie are encouraging their customers to help them find ways to reduce, re-use, or recycle their trash by rewarding them with money and/or merchandise. For more information on the Planet Smoothie contest visit their website.

Remember not all recyclables need to be sparkling clean when tossed in the bin, but the cleaner they are the less energy is required in the next step.

YOU CAN RECYCLE THAT?

If the information you have gained from this article has just wet your whistle to the tune of going green, Arizona State now offers a major in sustainability. If your not able to go that far, I hope that you will use the information in this article for your home and/or business as we are sure to do here at {e}. So when your friend asks you, “You can recycle that?” You can answer with confidence, “ You sure can!”

SHARE YOUR RECYCLING TIPS

I really enjoyed researching for this article and would love to learn what all of you out there could teach me as well! Please leave a comment of any great recycling/ green/ sustainable tips you might have and I will be sure to share them with everyone I know.

Wordpress 2.5 RC2 Screencast


March 27th, 2008 by Bob - No Comments

Head over to see the screencast of the new Release Candidate 2 of Wordpress 2.5.

Lessons From Apple


March 27th, 2008 by Aaron - No Comments

Ten ways to learn from Apple on "How To Make Your Users Fall In Love With You ".

Art Programs


March 26th, 2008 by Aaron - No Comments

Aaron’s Flash Art

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10 Questions Before Posting


March 26th, 2008 by Aaron - No Comments

Copyblogger’s list of 10 Questions Every Blogger Should Ask Themselves Before Posting.