It’s a question that’s been around since the beginning of advertising: Anyone can write, so why the heck do I need a copywriter? Actually, there are so many reasons for hiring a professional writer that we use one for every project. Here are the top ten reasons why:

1. Copywriters are to words what musicians are to notes. Or sculptors are to stone. Or, you know, baristas are to coffee beans.
2. Good ideas are hard to catch. Copywriters bring a big net.
3. A good design with poorly written copy is like chocolate ice cream with sawdust sprinkles.
4. Copywriters know how to use alliteration, allusion, assonance, onomatopoeia, gerunds and prepositional phrases. The rest of us barely know what those words mean.
5. If a picture is worth 1,000 words, the right words can be worth 1,000 sales.
6. Sticks and stones may break your bones, but the wrong words will kill your marketing.
7. Copywriting is the poetry of sales. It’ll make your customers go weak in the knees.
8. A copywriter bends the laws of time and gravity: saying things with half the words and twice the impact.
9. “Proper words in proper places, make the true definition of style.” – Jonathan Swift (See? Only a writer could write that.)
10. Good copy is agile, quick and deadly accurate. Yep, copywriters are word ninjas.

About the Author

Alan Stewart Carl is a professional writer living in San Antonio, Texas and working in markets throughout the country. For the last ten years, Alan has written copy for everything from luxury real estate to medical practices to high-tech startups to political organizations. Although he works from home, he’s far from a homebody, owning season passes to just about every museum, zoo, amusement park and nature trail in the Texas Hill Country. When he’s not working or spending time with his wife and two young children, Alan is often writing fiction or cooking something up on the grill. With such diverse interests, it’s no surprise his copy has won numerous awards and helped plenty of businesses find marketing success.